Author Archive for Mikaela Edri

Backstage during Men’s Health Shoot



Here some backstage photos from our jeans shoot for Men’s Health’s May issue. We shot at beautiful store Lost & Found full of old and new collected goods that came in handy for the jeans-throughout-history theme. You can see the final result a few posts below.

Visual Merchandising for Red Hero



Chalk Consultancy teams up with Beijing brand Red Hero once again, this time to create a series of shelf displays in selected stores around the city.

Men’s Health May Issue





Paul Jung shoots a jeans editorial for Men’s Health China’s May issue, featured in their yearly jeans book. Styling by Mikaela Edri.

Appendix™ Event








Here some photos from the Appendix™ pop-up shop at Bed Bar back in May. A big thanks to everyone that joined in and made it such a beautiful evening!

Ricostru spring/summer 2011 shoot







Chalk Consultancy shoots the spring/summer 2011 campaign and look-book photos for newly launched brand Ricostru. Photography by Paul PJ Cheng, styling by Mikaela Edri.

Ricostru’s collections can be found at Beijing stores Dong Liang studio and BNC among others. Visit their website here.

Appendix™ Pop Up Shop, 14th of May

It’s time for the second Appendix™ event, this time at atmospheric Bed, Tapas & Bar. Anyone in the Chinese capital on Saturday is warmly welcome to stop by from 7p.m. – late. Unique vintage pieces from the Appendix™ shop will be available to purchase.

17 Zhangwang Hutong,
Jiu Gulou Dajie, Gulou
300m south to Gulouqiao

旧鼓楼大街张旺胡同17号
鼓楼桥南300米

t: 010-84001554 (BED, Tapas & Bar)

See you there!

Mikaela Edri in Time Out Magazine

Chalk stylist Mikaela Edri was featured in Time Out’s January issue as three Beijing based stylists were given the brief to style local fashion editor Shen Zhang in one day and one evening look.

Anyone interested in the Chinese fashion scene be sure to visit Yitrends.com, a great site which Time Out’s fashion editor Alice McInerney is one of the co-founders of.

New finds at the Appendix™ shop

There is now a new range of second hand style items available at the Chalk team’s passion project Appendix™. Check them out here.

Style in Sweden

Above is a clip from the Swedish TV series Dårfinkar och Dönickar from 1989, translating into something like Fools and Losers. The acting may have its flaws and you may not understand a single word but this nonetheless is a lovely peek into a late eighties Sweden. The visual impressions offer an intriguing and nostalgic journey into the life of young Simone. The show was directed by Rumle Hammerich and was based on a novel with the same name by Ulf Stark.

Anyone curious to see contemporary Swedish fashion can get their dose at White Box Museum of Art in 798 who hosts the exhibition Exploring a New Identity, showing pieces from the latest collections of a number of Swedish designers. Running until November 7th.

李欣汝 Li Xinru

Photography by Paul PJ Cheng, styling by Neshat Golparvar, hair and make-up by Vicky Xu.